Find out which topics you dominate — and which are missing. The Insights Engine semantically analyses all content, recognizes recurring patterns and shows you where you are under or over represented. This turns your flood of content into a strategic map.
You know what you want to say — but do you say it the same way everywhere? The Insights Engine avoids inconsistent wording, messaging discrepancies, and duplicate meanings. This is how you sharpen your brand voice and achieve more impact with fewer words.
Have you used content twice, three times — or not at all? The engine clusters similar content, uncovers duplicates and shows you which assets have disappeared in the sink — even though they have potential. No more wasting content.
How are you doing compared to others? If required, the Insights Engine also processes externally captured sources and helps you to classify your tonality, choice of topic and messaging sharpness compared to the competition.
No more guessing game — real differentiation.
The engine creates transparency about existing content, topics and formats — automatically.
The engine analyses your language and makes deviations in tonality, message or term selection visible.
From now on, you know what's missing, what's working — and what your buyers are really interested in.
